Modern Thobe Designs: A Fresh Take on Traditional Garments

Taking Saudi Thobe Fashion to New Heights

Hatem Al-akeel is a visionary designer reshaping men’s fashion in Saudi Arabia through his unique interpretations of the traditional thobe. Merging classic styles with contemporary aesthetics, Al-akeel aims to appeal to a younger demographic increasingly interested in fashion.

Hatem Al-akeel is bringing a modern fashion sensibility to the thobe -- the traditional long-sleeved, ankle-length tunic worn by men throughout the Arabian Peninsula.
Hatem Al-akeel is bringing a modern fashion sensibility to the thobe.
Al-akeel was inspired to start designing thobes when he worked in banking and wore one every day. In 2006 he launched Toby, a thobe-focused fashion label.
In 2006, Al-akeel launched Toby, a thobe-focused fashion label.
His thobes incorporate elements of both Asian and Western style. Al-akeel says his aim is to bring a Savile Row approach to thobe design.
Al-akeel says his aim is to bring a Savile Row approach to thobe design.

Consequently, young Saudi men are becoming more engaged with fashion, moving away from traditional styles and experimenting with various thobe cuts, colors, and fabrics. “Al-akeel notes that the modern generation is more fashion-conscious than their predecessors, eager to express their individuality through their clothing choices.”

Passion without Training

Interestingly, Al-akeel has no formal training in fashion design. He attributes his success to having a keen eye for detail and a strong understanding of quality materials and craftsmanship. He explains, “It’s all about having a good eye and an appreciation for quality execution.”

According to Al-akeel, young Saudi men are more interested in fashion than the older generation, and are experimenting with different thobe styles.
According to Al-akeel, young Saudi men are experimenting with different thobe styles.

The Popularity of Toby’s Junior Collection

Moreover, Toby’s junior collection has gained immense popularity. “Adults tend to be more cautious with their fashion choices, but for kids, it’s a realm of pure creativity— the bolder, the better!” remarks Al-akeel. This approach reflects a significant trend where children’s fashion encourages unique expression and adventurous styles.

It is tradition to get a new thobe at Ramadan.
During Ramadan, it is a tradition to get a new thobe. Mothers compete for the most fashionable attire for their children.

Making History with Women’s Fashion

Sakood, Al-akeel’s latest campaign for his Toby Femme collection, notably celebrates the end of the women’s driving ban in Saudi Arabia. This initiative signifies not just a shift in female empowerment but also how fashion is evolving in response to societal changes.

Sakood -- Al-Akeel's latest campaign for his Toby Femme collection -- celebrates the end of the women's driving ban in Saudi Arabia.
Sakood celebrates the end of the women’s driving ban in Saudi Arabia.


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