The artist known as Laolu moved to New York City in 2013 to pursue an art career after transitioning from his role as a human rights attorney in Nigeria. Since then, Laolu’s signature designs have gained international acclaim, becoming a favorite among celebrities and global brands. Notably, his work for the Draw the Line Against Malaria campaign showcases his commitment to raising awareness about a significant health issue.
For Laolu, anything or anyone can be a canvas. His striking white painted designs feature throughout the Draw the Line campaign.Laolu also traveled to Kenya to give record-breaking marathon runner Eliud Kipchoge this look for the campaign.His designs are featured in all parts of the campaign, which is geared toward empowering African youth — who are most affected by malaria.A preventable and curable disease, children under the age of 5 are most vulnerable to the disease.Laolu calls his style “Afromysterics,” which he says means the “mystery of African thought pattern” and relies on a series of “sophisticated symbols.”He says much of his designs and symbols are inspired by his Nigerian Yoruba heritage.For the Draw The Line Against Malaria campaign, he came up with a look based around specific symbols he named “The Muundo.”In addition to celebrities such as Beyoncé and Serena Williams, big brands like Belvedere Vodka, Nike, and Starbucks have also commissioned his work over the years.
Ultimately, Laolu’s unique artistic vision not only elevates the discussion around malaria but also fosters a deeper appreciation for African art and culture. His works serve as a transformative tool, advocating for social change and awareness in a visually compelling manner.
