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Nigerian Designer Ian Audifferen Unveils Tzar Studios Collection with Naomi Campbell Surprise

Jeffrey Johnson03 mins

Ian Audifferen and Naomi Campbell: A Fashion Journey

Supermodel Naomi Campbell surprised Nigerian fashion designer Ian Audifferen on the runway at Arise Fashion Week in December 2020 by donning one of his designs on the catwalk in Lagos.
Supermodel Naomi Campbell stunned the audience when she wore Ian Audifferen’s design on the catwalk at Arise Fashion Week in Lagos in December 2020.

Ian Audifferen is making waves in the fashion industry with his brand, Tzar Studios. Recently, he shared how he was both surprised and honored when Naomi Campbell wore one of his pieces.

The Moment That Changed Everything

During the “30 under 30” showcase, which celebrates young African designers, Audifferen described his feelings upon seeing Campbell on stage. He expressed, “It was one of those moments that made fashion so worthwhile for me.”

Audifferen, pictured, is the founder of fashion label Tzar Studios. Appearing at the '30 under 30' showcase, an event that celebrates young African designers, Audifferen said he was 'startled' when Naomi Campbell stepped out on stage.
Audifferen, the founder of Tzar Studios, mentioned feeling ‘startled’ and thrilled when Naomi Campbell appeared on stage wearing his design.

A Designer’s Journey

Audifferen began his career in fashion as an intern at prominent events, including Arise Fashion Week. This experience sparked his creativity, leading him to design unique shirts that he wore to events. Notably, he recalled how attendees were eager to purchase these pieces directly off his back.

Audifferen started out interning for fashion events such as Arise Fashion Week when he was a student. He began designing shirts, like the one pictured, which he would wear himself to events. 'People bought these items off my back,' he said.
Audifferen began his journey by interning and eventually designing shirts that became popular with attendees.

Expanding Horizons in Fashion

After founding Tzar Studios in 2014—with a focus on menswear and androgynous fashion—Audifferen expanded his vision in 2018 to include womenswear. His commitment to innovative design reflects the evolving landscape of contemporary fashion.

When he founded Tzar Studios in 2014, he was focused on menswear and androgynous clothing. In 2018, Audifferen began designing womenswear, too.
Initially focused on menswear, Audifferen broadened his line to include womenswear in 2018, showcasing his diverse design capabilities.

The Future of African Fashion

Both Audifferen and Campbell’s involvement in fashion initiatives like Arise Fashion Week highlights the dynamic emergence of African fashion on the world stage. Their collaboration serves as an inspiration, encouraging upcoming designers to pursue their visions and promote cultural narratives through fashion.

To learn more about Ian Audifferen and see more of his incredible work, visit his official channels and follow his journey in the fashion world.


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