Hilton Hotels Unveils New Ad Campaign

Hilton Hotels has recently launched an engaging ad campaign that showcases the brand’s commitment to providing exceptional hospitality. The campaign highlights the importance of choosing the right hotel for a fulfilling travel experience.

Hilton Hotels Unveils New Ad Campaign

On Monday, the hotel brand introduced its latest campaign video featuring Paris Hilton, the great-granddaughter of Hilton Hotels founder, Conrad Hilton. This well-crafted 30-second ad spot effectively draws attention to the brand’s unique offerings.

Paris Hilton as Star of the Campaign

In the video, the socialite, 41, is seen entering her hotel room with her pet using the hotel’s in-app contactless keys. Accompanied by a parade of bellhops, she humorously showcases the luxury of Hilton’s services as they assist with her numerous bags.

“Where should we put your luggage, Ms. Hilton?” a bellman inquires, to which she responds, “In the connecting room, please.” Hilton then shares her new catchphrase, “sliving,” which combines “slaying” and “living.” This clever term creates an entertaining connection with the audience.

Hilton’s Marketing Strategy Explained

The ad is narrated by “Schitt’s Creek” star Catherine O’Hara, adding a touch of humor and familiarity. As stated by Hilton, this advertisement is part of a broader strategy known as “Hilton. For the Stay.” This approach emphasizes the role of the hotel in enhancing a travel experience and aims to address common travel pitfalls associated with bookings and stays.

Mark Weinstein, Hilton’s Chief Marketing Officer, expressed, “With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay.” The campaign serves as a reminder that “It Matters Where You Stay,” reinforcing the value of Hilton Hotels.

Exploring Common Travel Pitfalls

This innovative campaign doesn’t stop with Paris Hilton. Additional advertisements have been created to address typical travel issues, such as the challenges of vacation rentals and the stress of securing non-connecting rooms for families. Each ad integrates humor to resonate with travelers and foster a deeper connection with the brand.

Ultimately, these entertaining campaigns spark interest and encourage viewers to consider Hilton Hotels for their next trip. It invites an experience that blends luxury with practicality, leaving travelers eager for more.