Summary
You probably know already that Pinterest is a tool where you can collect, organize, and share images and videos that you find around the Internet.
It’s a fantastic resource for not only finding inspiration but also very practical tips on cooking, crafting, dressing well, and, of course, planning your next adventure around the world.
Pinterest Tips from a Pro
While many people have embraced Pinterest, some just haven’t had the chance to explore this visual discovery platform yet. This is unfortunate because there is a whole world out there to discover.
Let’s share some of the best Pinterest tips on how to get started and make the most out of your time on Pinterest.
1. Pinterest Plan of Attack
Before diving into the millions of images on Pinterest, it’s wise to think about your strategy. Consider your main reason for using the platform, your target audience, and what they are looking to be inspired by or seek answers to.
Your approach may change if you decide to use the platform for business purposes. Additionally, while personal and business accounts differ slightly, both share the same aesthetic and functionality on the platform.
2. Get Set Up for Success
When establishing your Pinterest presence, decide between a personal or business account. A business account offers the option to link and verify your website, providing insights from Pinterest analytics about traffic to and from your site.
If you have a personal account but wish to convert, you can do this without losing your boards or followers. Choose a name and URL that align with your branding across other social media platforms and complete your profile with a clear photo to help connect with your audience.
For business accounts, ensure your profile contains your essential keywords, increasing your discoverability.
3. Creating Engaging Boards
When setting up boards, ensure they are specific and categorized correctly. Use concise titles that are keyword-rich yet straightforward, avoiding overly creative or lengthy names that do not appear in searches.
- Will my audience be interested in this topic?
- Do I have enough content to fill this board?
If existing boards are too similar, consider merging them for better engagement. Aim for a board populated with rich content; a board with more pins tends to attract more attention.
You may want to rearrange your boards.
Top boards are seen more frequently, so adjust their positions based on topical relevance. It’s advisable not to delete boards to retain follower interest.
4. Creating Inspiring Content
Exceptional content on Pinterest must first exist elsewhere. When users click your pins, they should be directed to the relevant webpage.
Pins lack value when they lack links; they perform poorly in searches compared to those connected to a relevant source. For optimal results, link pins to specific blog pages or product pages rather than to your homepage.
Repinning
Interestingly, over 80% of pins on Pinterest are repins, which means only 20% of content is original. While curating images from various websites is beneficial, aim to create power pins by optimizing your existing content.
Strive to produce at least one new piece of content specifically for Pinterest each week.
How to Create Content for Pinterest
Vertical Images
Select vertical images to stand out. If your photos are not in portrait format, consider cropping them or stacking them. Use tools like Photoshop or free options like Canva to ensure your pins are visually appealing, with a minimum width of 600 pixels.
Practical Information and Inspiration
Focus on creating both inspirational and practical content for Pinterest. Adding text to your images can clarify what additional information users might find by clicking, but ensure the images remain the focal point.
Great Pin Descriptions
Craft compelling pin descriptions that encourage discovery without stuffing keywords. If you have a website, consider setting up Rich Pins to enhance engagement.
5. How to Become a Power Pinner
To effectively grow your Pinterest presence, active involvement is essential, although it doesn’t require full-day commitment. Here are some tips to maximize your productivity:
Pin Consistently
Add content to your boards most days, tallying in a routine or using scheduling tools like Buffer or Tailwind.
Pin with Purpose
Without a plan, it’s easy to aimlessly browse Pinterest. Always utilize Pinterest analytics to evaluate what content resonates most with your audience, aiming to grow followers, re-pins, and clicks.
Build a Critical Mass of Pins
A greater volume of content will help your account grow more efficiently. Boards with more pins foster more engagement, so curate with quality and quantity in mind.
6. Become Part of the iBestTravel Pinterest-Team
One powerful aspect that enhances Pinterest channels is collaborative or group boards. These boards allow multiple users to contribute content, thereby increasing the collective wealth of pins substantially.
We would like to invite you to join the iBestTravel Pin Team! We’re expanding our travel style boards, providing an incredible opportunity to showcase your best adventures worldwide.
The boards we’d love for you to join are:
- Backcountry Traveler (for those who enjoy bushwhacking, canoe trips, or camping experiences)
- Epic Adventurer (extraordinary adventures that push personal boundaries)
- Adrenaline Junkie (for heart-pumping activities)
- Active Traveler (fun activities that keep you fit)
- Soft Adventurer (accessible adventures that are still exciting)
- Cultural Traveler (experiencing new cultures and practices)
- Meaningful Traveler (enriching experiences that make a difference)
- Luxury Traveler (indulgent escapes and high-end adventures)
To join, please email us at pinterest.theplanetd@gmail.com with the titles of the boards you wish to pin to and your Pinterest account URL. We’ll set you up!
Ensure you pin only high-quality (vertical) pins, limited to a maximum of 5 pins per day, thereby helping us build the best adventure travel boards on Pinterest for everyone to benefit from.
Are you on Pinterest yet? What is your number one tip for maximizing this visual platform? Let us know!
Travel Planning Resources
Looking for resources to assist with your travel planning? Consider these tried-and-tested options:
Flights: Start your trip planning by finding the best flight deals on Skyscanner.
Hotels: Use Booking.com for European locations and TripAdvisor for other regions to secure the best accommodation prices.
Apartment Rentals: Discover competitive rates for apartment rentals through VRBO.
Travel Insurance: Ensure you are covered with reliable options:
- Safety Wing – Perfect for occasional travelers.
- Medjet – Global air medical transport and travel security.
Activities: For walking tours, tickets, and private guides, consider using Get Your Guide.
If you need more travel-planning assistance, check out our Resources Page highlighting the companies we trust while traveling.
