Washington-based outdoor retailer REI has announced its decision to close on Black Friday, the day after Thanksgiving which traditionally marks the start of the Christmas shopping season.
This decision marks an unusual shift in retail culture, as many stores typically open at early hours and promote significant sales to attract shoppers. However, REI’s CEO aims to inspire individuals to engage with nature and embrace outdoor activities on this day. Consequently, REI is targeting the rampant consumerism that Black Friday fosters and encouraging people to share their outdoor plans on social media using the #OptOutside hashtag.
By choosing to close, REI is not only advocating for a healthier lifestyle but also fostering a community spirit among outdoor enthusiasts. Ultimately, this initiative invites individuals and families to experience the beauty of the great outdoors instead of succumbing to the busy consumer environment.
