Ford’s Upcoming Small Pickup Truck P758
Recent rumors suggest that Ford is developing a small, car-like unibody pickup truck. This vehicle, which could potentially be marketed both in the U.S. and abroad, may carry the name “Courier.” According to a fresh report from Automotive News, Ford executives recently discussed the vehicle’s positioning following a meeting with dealers, providing more clarity on the model’s future.
Compact Truck Price and Market Position
The compact truck, known by its code name P758, is expected to be priced under $20,000. This truck will serve as an entry-level option in Ford’s lineup, complementing the EcoSport subcompact crossover. With the discontinuation of the Focus and Fiesta car lines, Ford aims to attract new and younger buyers with this low-cost vehicle.
Design and Development Insights
While details about this small truck have been scarce, the model has been in the works for some time. Ford’s changing lineup has kept the P758’s positioning fluid. Historically, Ford has sold a Fiesta-based unibody pickup known as the Courier in other markets. This name ties back to a past Mazda pickup, showcasing Ford’s intention to leverage its successful legacy.
The Market Demand for Compact Vehicles
The previous Fiesta-based Courier ceased production in 2013, but many markets still have a strong demand for small vans and delivery trucks. Insights from 2018 indicated that the P758 was in development to replace the Brazilian-built Courier. This new model will be larger than its predecessor, which bodes well for markets in Europe and the U.S. By basing the P758 on the Focus platform, Ford seems to be making a strategic choice for a vehicle designed to be affordable yet functional.
Pricing Strategy and Production
According to Automotive News, Ford aims to price the P758 approximately $5,000 lower than the Ranger, which currently starts around $25,000. The small pickup will be manufactured in Mexico, with an anticipated annual production volume reaching 100,000 units. Despite challenges posed by trade tariffs, the P758 is expected to circumvent these issues, thereby enhancing its market viability.
Marketing and Branding Considerations
As the release approaches, it’s intriguing how Ford will brand and market the P758. There are speculations that Ford might incorporate branding elements from the Bronco Sport or revive nostalgic names like the Ranchero. Sources from Automotive News suggest that the new model bears a resemblance to the original Ranger, creating anticipation for its unveiling.
In conclusion, the P758 is poised to be Ford’s latest venture into the compact pickup truck market. With its appealing price point and strategic positioning aimed at younger consumers, this vehicle could significantly enhance Ford’s lineup. Stay tuned for more updates as further details emerge.
