Vivy Yusof’s Empowering Scarf Collection
Fashion influencer and entrepreneur Vivy Yusof is revolutionizing how women perceive headscarves. In a bid to make them more stylish and modern, she has introduced a fashionable line that empowers women, drawing inspiration from prominent figures.
Inspired by Princess Sarah
Yusof’s latest venture features designs inspired by Princess Sarah of Brunei. The collection encapsulates five symbols of womanhood: independence represented by a wheel, collaboration symbolized by bees, fitness through a grid, grace depicted as diamonds, and femininity illustrated by flowers.
Successful Launch Event in Brunei
The launch event at The Empire Hotel and Resort in Brunei saw an overwhelming response, with hundreds of women eager to purchase the limited-edition scarf collection at $140 each. This excitement reflects the unique collaboration between a princess and a fashion brand, a rarity in Brunei.
A Beautiful Message
Yusof emphasizes that the scarf conveys a powerful message for women: “Princess Sarah is the icon — the inspiration behind it. We should be proud of one another and support one another.” This sentiment not only aims to celebrate feminine solidarity but also to encourage women to embrace their identities through fashion.
The Excitement of Launching
The dUCk website faced overwhelming traffic when the scarves went on sale, illustrating the high demand for such unique fashion collaborations. Yusof remarked, “People were so excited because (this type of collaboration) has never been done before.” This highlights the cultural significance and innovation within the fashion industry.
