Illustrator Jae Suk Kim on the Coffee Scene and Best Hotels in Seoul

Jae Suk Kim may just be the most recognized fashion illustrator anywhere. His fun and fancy illustrations, depicting elegant women in couture gowns with splashes of paint, colors, and flowers, have appeared in brand campaigns from Chanel to Cartier. A Seoul native, he splits his time between South Korea, Singapore, and Sydney.

Describe Seoul to Us

Seoul is an exciting city full of new ideas, creative energy, and people who appreciate beauty. It has diverse energies from district to district, and the Han River divides the old from the new, the raw from the glam, and the chill from the intense. Consequently, Seoul is a place of fascinating dichotomies.

Favorite Spots to Return to Again and Again

I love a staycation, and for me, a room with a photogenic view is a must. As a city person, I adore the Park Hyatt Seoul, where I can endlessly gaze at the urban landscape. This hotel overlooks the Coex and other tall buildings adorned with a huge LED screen that typically features fashion advertisements and trendy K-pop music videos. Recently, they showcased David Hockney’s new video art, and the display panel even went viral with the media artwork titled Wave, which made it appear as though it were a gigantic tank holding a wave.

Coffee is Having a Moment in Seoul

One standout spot is Approach, situated in the newly trendy neighborhood of Sinyongsan. This café beautifully captures Seoul’s mix of modern and historic vibes, although different neighborhoods have their distinct coffee scenes. Visit Seongsu-dong for trendy coffee shops reminiscent of Brooklyn; Hannam-dong features sophisticated cafes, while Yeonnam-dong is filled with Instagrammable choices, attracting young locals and artists alike.

Where to Chill Out in This High-Energy City

For spiritual relaxation, visit Bongeunsa Temple, located in the bustling heart of Seoul. This destination provides a serene contrast between traditional styles and modern skyscrapers surrounding it. Additionally, Seoul Forest is popular among young couples and friends for picnics. Finally, don’t miss the Han River, which offers a stunning view at sunset; my tip is to order food straight to your location.

Why Travel to South Korea?

South Korea is undoubtedly one of the most exciting places for food, music, entertainment, technology, and consumer culture. The vibrant atmosphere and endless opportunities to explore make it an unforgettable destination. Therefore, why wouldn’t you want to experience it?

Follow Jae Suk Kim on Instagram @jaesukkim