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Sochi Athletes Aim for Sponsorship Success

Billy Conley03 mins

American Olympians at the Sochi Winter Olympics

Kotsenburg secured the first gold for Team U.S.A. in Sochi in the men's snowboard slopestyle. He's already backed by sponsors such as Nike, Monster Beverage and GoPro.
Kotsenburg secured the first gold for Team U.S.A. in Sochi in the men’s snowboard slopestyle. He’s already backed by sponsors such as Nike, Monster Beverage, and GoPro.
Oshie, who plays for the NHL's St. Louis Blues, became an all-American hero after scoring the stunning goal that gave the U.S. a 3-2 victory over Russia.
Oshie, who plays for the NHL’s St. Louis Blues, became an all-American hero after scoring the stunning goal that gave the U.S. a 3-2 victory over Russia.
Christensen, who has contracts with Oakley and ski gear company Fischer, is expected to negotiate more brand partnerships after winning gold in the first ever Olympics ski slopestyle competition.
Christensen, who has contracts with Oakley and ski gear company Fischer, is expected to negotiate more brand partnerships after winning gold in the first-ever Olympics ski slopestyle competition.
Miller became the oldest man to win an Olympic alpine skiing medal with his third place in the super-G event. It was his sixth Olympic medal of a long career.
Miller became the oldest man to win an Olympic alpine skiing medal with his third place in the super-G event. It was his sixth Olympic medal of a long career.
The Russian tennis star didn't compete in Sochi but she helped promote the city before the Games, packing in plenty of corporate work along the way.
The Russian tennis star didn’t compete in Sochi but she helped promote the city before the Games, packing in plenty of corporate work along the way.

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