2020 Ram 1500 Laramie Southwest Edition Overview

Ram once again has its eyes on Texas, this time courting the largest truck-buying region in the world with a companion truck to its top-seller, the Lone Star trim. The new rig is called the 2020 Ram 1500 Laramie Southwest Edition, exclusively offered in Texas and other truck-centric states. While the specific neighboring states aren’t mentioned, logical assumptions suggest that maybe Arizona, New Mexico, and Oklahoma could be included, while California, Nevada, Utah, and Colorado are also worth considering for the Southwest Edition.

Key Features of the Southwest Edition

The Southwest Edition combines a wealth of Laramie luxury, technological advancements, and striking appearance features, creating a well-rounded, slightly customized truck that stands out in the market.

Exterior Design

The exterior of the Southwest Edition showcases a harmonious balance of function, style, and luxury. Key features include:

• Body-color bumpers, mirrors, and grille surround
• Upgraded 20-inch wheels
• Sport Performance hood inspired by the Sport Appearance Package
• Chrome accents such as tow hooks, grille inserts, door handles, and body side moldings
• Power side steps, a popular feature among truck owners
• Standard dual-pane panoramic sunroof, enhancing the experience of enjoying the vast skies of the Southwest

Interior Technology

The 2020 Ram is equipped with cutting-edge technology, and the Southwest Edition is no exception. The interior is adorned with:

• The Uconnect 4C infotainment system, featuring a large 12.0-inch touchscreen
• Mountain Brown and Light Frost Beige Laramie interior design
• Heavy-duty Mopar locking console for secure storage
• Electronic trailer brake control for responsible towing capabilities
• Features from the Laramie Level 1 Equipment Group, including:
  • Automatic high beams
  • Blind-spot monitoring
  • Cross-path detection
  • Front and rear parking sensors with automatic stop
  • Rain-sensing windshield wipers
  • Remote tailgate release

Pricing and Availability

The 2020 Ram 1500 Laramie Southwest Edition starts at approximately $47,075, including a destination fee of $1,695. It is anticipated to go on sale in the second quarter of 2020.

In conclusion, the 2020 Ram 1500 Laramie Southwest Edition is a remarkable choice for truck enthusiasts who appreciate luxury, technology, and style. With its unique features tailored for the Southwest region, it stands out as a prime option for those in the market for a premium pickup experience.