1. Unique Cinema Experience in Switzerland
2. Comfort and Amenities
3. Hygiene and Safety Measures
A movie theater in Switzerland lets visitors relax on double beds instead of traditional seats— a new trend in cinema comfort.
Eleven freshly-made beds constitute the “VIP Bed” cinema at the Cinema Pathé movie theater, which opened in Spreitenbach, Switzerland, in 2019.
The beds come equipped with an electronically adjustable headrest and smartphone charger, enhancing the cinema experience. Guests can store their belongings in a private locker, slip on cozy slippers, and enjoy wine from the bedside table. Food options include popcorn, waffles, crepes, and hot dogs—making it feel like watching a movie at home, but with added luxury.
“The offer is unique in Switzerland,” Venanzio Di Bacco, CEO of Pathé Switzerland, told 20 Minuten. “However, we tested the concept abroad and had no problems so far.”
Despite the romantic atmosphere typically associated with movie theaters, theater owners maintain confidence that the double beds will not lead to inappropriate behavior. Di Bacco emphasized that the cinema would not become an “immoral” place.
Moreover, for those concerned about cleanliness, the theater assures that it changes the bedsheets between every screening. “The hygiene aspect is very important to us,” Di Bacco told 20 Minuten.
One ticket to a VIP Bed screening includes unlimited snacks and non-alcoholic drinks during the film, ensuring that guests can relax and indulge while enjoying a cinematic experience.