BMW’s On-Car DLC: Pay to Unlock Your Existing Adaptive Suspension Upgrade

BMW’s Pay-to-Activate Features: The Adaptive Suspension Shift If “BMW has a weird plan to charge you for things you already have on your car” sounds familiar, it is. Recently, public interest has surged regarding subscription services for in-car features, similar to the controversy surrounding heated seats in South Korea. The initial outrage stemmed from the…

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