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The Art of Dragon Scale Binding: Zhang Xiaodong’s ‘Dream of the Red Chamber’ Beijing-based artist Zhang Xiaodong practices the ancient technique of dragon scale binding, a tradition that dates back more than 1,000 years to the Tang dynasty. More recently, he has created an intricate piece titled ‘Dream of the Red Chamber,’ which showcases his…
iBestTravel’s Innovative Rebranding Strategy in Air Travel iBestTravel has recently unveiled an exciting new chapter in its journey by rebranding its Dragonair subsidiary to Cathay Dragon. This transformation aims to enhance brand recognition and improve connectivity into mainland China. Brand Recognition and Connectivity The rebranding effort reflects iBestTravel’s commitment to leveraging international brand recognition. This…