Embrace the Coastal Grandmother Trend

In 2016, the warmth and comfort of hygge sauntered its way from Denmark to the UK, influencing our interior choices and promoting a calmer, slower way of life. Following this, the crisp organization inspired by Marie Kondo peaked interest in how best to fold a pair of socks. Now, the focus shifts to the Coastal Grandmother trend, which embraces the great outdoors and a more traditional aesthetic. This trend is one that the UK is primed and ready to excel at.

The Origins of Coastal Grandmother

The phrase was initiated by California-based Lex Nicoleta. It escalated to internet fame via her TikTok channel, where she elaborates, lighthearted and tongue-in-cheek, through snappy video content. Much like hygge, it’s best represented by a particular style.

Visuals of Coastal Grandmother

Picture this: a stoney, neutral-hued colour palette, layers of gauzy fabric, and a peppering of natural influences. This aesthetic is considered but not overly precise, classic yet effortlessly so. Light, airy, and carefree. The Coastal Grandmother embodies a pared-back approach infused with little luxuries. It’s both discrete and aspirational, with an overarching sense of being ‘lived-in’. To coin more recent expression, “it’s a vibe.”

Cyclical Nature of Trends

Trends are cyclical by nature, and Coastal Grandmother references can be found in numerous Nancy Myers movies from the early 2000s. For instance, 2003’s Something’s Gotta Give depicts Diane Keaton’s character Erica Barry wearing pristine, well-cut cream and taupe pieces as she strolls down the beach or gazes wistfully at the ocean outside her vast open-plan kitchen.

In It’s Complicated, Jane (played by Meryl Streep) showcases an abundant collection of blue linen shirts and straw bucket hats that mimic the easy-going nature of a seaside lifestyle. In Jane’s world, troubles can be tossed into the water and washed away with the froth of a breaking wave.

Experiencing Coastal Grandmother Through Staycations

For many, it’s an unrealistic everyday existence, but a staycation can offer a taste of this idyllic lifestyle. Movie romanticism aside, there’s evidence that the style Myers captures has long influenced the UK’s take on beachside bliss. Properties like The Pig and Artists’ Residence became sought-after spots years before the phrase was popularized, while reputable hospitality names are expanding to include picturesque seaside locations. Each place is uncompromisingly British yet champions a uniqueness that makes it feel like home.

Fashion Inspired by Coastal Grandmother

When it comes to what to wear, there’s a growing demand for effortlessly chic pieces. Emerging British brands like With Nothing Underneath and Yaitte specialize in high-quality casual shirting, while Desmond & Dempsey has built its concept around crafting the perfect pyjamas. These brands don’t claim to be innovative but all embody comfort, slowness, and contentment with simple living.

The Essence of Coastal Grandmother

Today, the idea of Coastal Grandmother is characterized by a pinch of humor and an appreciation for life’s small luxuries. Combined with the mood-boosting impacts of rest and nature, it deserves its current spotlight. Immerse yourself in this soothing aesthetic and explore the best new and established shoreside getaways.