Discover the Best Car Rental Agencies of 2023

For some travelers, renting a car and embarking on a road trip embodies the ultimate getaway. Whether it’s driving through picturesque villages in Europe, hopping from beach to beach in Hawaii, or cruising along iconic routes like California’s Pacific Coast Highway, the experience encompasses both the journey and the destination. Nevertheless, innovation has proved challenging for some rental companies, which have been hesitant to embrace new technology. This reluctance has paved the way for disruptors such as Uber, Lyft, and Turo, as well as a variety of ride-sharing and rental firms. However, established brands are now adapting and evolving to meet modern demands. Last year, Avis, which ranked No. 4 on this year’s World’s Best list, received accolades for its reimagined smartphone app, allowing customers to select their cars before arriving at the rental outlet and unlock them using the wireless satellite technology acquired from ZipCar in 2013. One satisfied customer commented, “I have never been disappointed with Avis cars or availability. The customer service is upbeat and helpful.”

2023 Rankings of Car Rental Agencies

5. Alamo

Score: 75.87

4. Avis Car Rental

Score: 75.90

3. Hertz

Score: 77.69

2. Enterprise Rent-A-Car

Score: 79.20

1. National Car Rental

Score: 80.23

Exceptional customer service, convenient rental locations, and the ability for loyalty members to bypass the counter and select their vehicles are among the factors that led readers to rank National as the top agency. One customer expressed, “It has the best selection in value for rental-car companies, particularly if you’re a member of the Emerald Club.” Furthermore, renters can earn rewards points through bookings with its sister firm Enterprise. Cardholders of the Chase Sapphire Reserve travel-reward credit card can also enjoy discounts on rentals. Another fan added, “Their app simplifies the process. Great company.”