The Ridge is notable for its “revolutionary” 999-cc inline-four-cylinder gas engine, demonstrating an impressive range of 96 to 116 horsepower and 66 to 74 lb-ft of torque. This is paired with a robust chassis and long-travel suspension, providing between 14 to 14.5 inches of ground clearance. As noted in advertisements, the new Kawasaki models also stand out for their creature comforts and advanced tech package, including available installed HVAC systems.
Kia and Door Dash Collaboration
Door Dash’s Super Bowl advertisement prominently features the EV9, generating excitement around a promo code available on game day. Kia’s commercial crafts an emotional narrative, showcasing a young ice skater performing for her grandfather on a frozen lake, illuminated by the vehicle-to-infrastructure bidirectional power capability of the all-electric EV9 SUV.
Door Dash promises that one lucky winner from its sweepstakes will receive delivery of every vehicle featured during the night’s game, which intriguingly includes a BMW, a Kia, and a side-by-side, among other items.
Toyota’s NFL Partnership
Toyota serves as the official automotive partner for this year’s game, presenting a series of engaging game day ads. These promotions feature former NFL quarterback Eli Manning as he searches for a new ride, highlighting the new Tacoma pickup. One commercial illustrates Manning navigating through vehicle options, including a Supra and a Tundra, before leading to a lighthearted twist.
In another captivating advertisement, YouTuber Pushing Pistons is humorously interrupted by Manning while filming content about the all-new Land Cruiser SUV. This behind-the-scenes glimpse highlights the challenges of capturing media for a vehicle reveal amidst fellow influencers and journalists.
Toyota’s official Super Bowl ad will spotlight the Tacoma truck’s innovative grab handle feature, effectively resonating with audiences familiar with the experiences of both drivers and passengers in precarious situations. It’s a fun depiction relatable to many.
Volkswagen’s EV Showcase
Volkswagen, another esteemed German automobile manufacturer, is set to highlight its electric vehicle offerings during the game. This marks the company’s return to advertising after several years, illustrating their evolution from the iconic Type 1/Beetle to the upcoming all-new ID Buzz all-electric van, which is anticipated to launch in June.
For those interested in the latest innovations, the new ID Buzz EV promises a fascinating shift in the market, further emphasizing Volkswagen’s commitment to sustainability and modern design.
