Summer 2024’s Most Stylish Openings
Pool club pop-ups, designer beach takeovers, and cool restaurant collaborations – these six new openings will ensure summer 2024 is your most stylish yet.
24 June 2024
When it comes to choosing a holiday destination, heading to some of the most talked-about spots is now more appealing than ever. With ‘European summer’ still trending on social media platforms like TikTok and Instagram, these countries, conveniently located a stone’s throw away from the UK, are becoming some of the most popular choices. Moreover, the biggest names in fashion are taking note, with designers opening exclusive pop-ups and collaborations at some of the trendiest spots.
With the likes of Jacquemus bringing a designer touch to cafés and beach clubs in Saint-Tropez, Alberta Ferretti providing a chic glow-up to a poolside location in Mallorca, and By Malene Birger showcasing collections on the lesser-known island of Hydra, there’s a whole host of exciting launches happening this year. Consequently, you can consider this your guide to the most stylish summer yet.
Jacquemus Beach Pop-Up, Boutique, and Café – Saint-Tropez
Jacquemus has introduced three new openings in South France. With the Indie Beach restaurant transformed in sunny yellow hues, this year the focus shifts to green. Enjoy sun loungers and a menu brimming with surf, turf, and delicious sangrias. Additionally, a Jacquemus pop-up shop awaits at the beach restaurant, showcasing the latest collection. A new boutique nearby features the SS24 ‘Les Sculptures’ collection, from vibrant beachwear to exclusive accessories.
Mondrian and Hyde x Niko Restaurant – Ibiza
Mondrian and Hyde x Niko Restaurant, Ibiza
In Ibiza, two sleek hotels, Mondrian and Hyde, now offer six restaurants including Niko, a stunning Japanese sushi experience. With fresh seafood and a view of the Mediterranean, these new additions are set to be a favorite among the fashion elite this summer.
Palm Beach x Nammos Restaurant – Cannes
Palm Beach x Nammos, Cannes
The iconic Palm Beach in Cannes has reopened after extensive renovations, introducing the illustrious Nammos restaurant. Visitors can indulge in culinary delights featuring fresh seafood and Mediterranean specialties, all while enjoying the luxury of a 43m saltwater swimming pool.
Alberta Ferretti Pool Club Pop-Up – Mallorca
Alberta Ferretti Pool Club, Mallorca
Alberta Ferretti has opted for Mallorca, creating a stunning adults-only pool club in collaboration with Hotel De Mar. Expect soothing Italian-inspired design and a blend of luxury and relaxation overlooking the tranquil sea.
By Malene Birger Boutique Pop-Up – Hydra
By Malene Birger Boutique, Hydra
By Malene Birger has launched a unique pop-up in Hydra, showcasing spring/summer 2024 offerings alongside local artisan craftsmanship. It’s an opportunity to discover delightful local products while enjoying the designer’s latest summer fashion.
Eva Estopa Beach Club – Estepona
Eva Estopa Beach Club, Estepona
The stylish Eva Estopa hotel in Estepona will offer round-the-clock entertainment, including a beach club and immersive dining experiences with live performances, ensuring a vibrant atmosphere to unwind and socialize.
Gucci x Badrutt’s Palace – Saint Moritz
Gucci x Badrutt’s Palace, Saint Moritz
In the Swiss Alps, the luxurious Badrutt’s Palace Hotel now features a chic Gucci lounge, where visitors can relax with stunning views while enjoying gourmet dining options in a uniquely stylish setting.
