Back in the 1980s, when everyone was heading to Chianti on villa holidays, few had even heard of Puglia. A decade later, this southern Italian region, with its fertile red earth, gnarled olives, and beautiful turquoise seas, began to gain popularity. The allure of Puglia, richly dotted with trulli and pioneering masseria hotels, sparked interest, leading many to herald it as the New Tuscany. However, in the wake of such acclaim, Puglia has matured quietly, evolving into a coveted destination that combines world-class design with the warmth and originality of the area.
How We Choose the Best Hotels in Puglia
Every hotel featured in this guide is selected with care by our editors and reviewed by a iBestTravel journalist who is well-versed in the destination and ensures a genuine experience. In our selection process, we emphasize a balance between luxury accommodations and boutique offerings that provide an authentic insider experience. Essential criteria include:
- Beautiful and thoughtful design
- Prime locations
- Exceptional service
- Commitment to sustainability
We continuously update our recommendations as new hotels emerge and existing properties evolve to meet modern traveler expectations.
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Vigo Janson -
Masseria Montelauro, Otranto
The transformation of Masseria Montelauro is a remarkable tale of vision. This stunning property reflects the dedication of Elisabetta Massaro and her daughters in turning a rundown farmhouse into a warm and charming retreat. Guests will appreciate the sky-blue shutters of the whitewashed façade, large wooden cabinets adorned with pastel ceramics, and the ever-present fresh flowers. With 29 rooms that seamlessly blend modern comforts with traditional elements like vaulted ceilings and local artisan-made lamps, it truly embodies Puglia’s spirit. Outdoor amenities include a refreshing swimming pool, immaculately landscaped gardens, and a renowned restaurant focusing on seasonal, locally-sourced cuisine.
Address: SP358, 14, 73028 Otranto LE, Italy
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Critabianca, Cutrofiano
Nestled in the serene countryside of Cutrofiano, known for its rich pottery tradition, Critabianca offers a unique blend of history and tranquility. Previously a summer retreat in the Bourbon period and a tobacco farm in the 19th century, today it’s transformed into a welcoming hotel that retains its historic charm. The inn features a refreshing breakfast experience under orange trees and a poolside retreat, which invites guests to soak up the sun and explore the captivating local villages.
Address: SP278, 73020 Cutrofiano LE, Italy
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Borgo Valle Rita, Ginosa
Borgo Valle Rita stands as a testament to family heritage, spanning 103 hectares of lush farmland and breathtaking valley views. Managed by three generations of the Lunati family, this estate features elegantly restored structures that emphasize sustainability and local craftsmanship. With diverse options for accommodations and a farm-to-table restaurant that showcases local culinary traditions, it’s a perfect spot for exploring the picturesque Ionian coastline and the surrounding countryside.
Address: 74013 Girifalco Province of Taranto, Italy
