Top 10 Travel Operators of 2025 According to Our Readers

A great tour operator can turn a good vacation into an extraordinary one. Our readers’ favorites this year are experts in their fields, whether they’re arranging the perfect family safari in Zambia, a cycling tour in France, or cultural immersion in Japan. These companies were valued for their tailored itineraries and access to normally off-limits experiences. However, their greatest value might be their ability to save travelers time — they will iron out the logistics that could take non-pros countless hours. Therefore, that’s a priceless benefit for many travelers.

Every year for our World’s Best Awards survey, we ask readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. Readers rated tour operators on their staff and guides, itineraries and destinations, activities, accommodations, food, and overall value.

Japan has long been a popular destination with readers, and last year, our editors selected it as Destination of the Year. InsideJapan Tours (No. 8) taps into parts of the country that are not as well known, and it provides super organized, step-by-step itineraries for both first-time visitors and those who return every year. “They provided a booklet for us to self-guide for ten days after a tour of Honshu Island. We haven’t stopped raving about the service of their office and have spread the word to many,” wrote one reader. Another remarked, “InsideJapan made sure every step of my journey was amazing.”

“Wild Frontiers designed a trip that matched exactly what we were looking for,” wrote one reader, describing this year’s No. 3 tour operator. Specializing in adventure travel, Wild Frontiers creates custom-made trips to far-flung destinations from Uzbekistan and Tibet to Greenland and Antarctica. Furthermore, they are just as skilled at planning a multigenerational family trip as they are at crafting an intimate honeymoon.

10. Thomson Family Adventures

Biking with Thomson Family Adventures
Courtesy of Thomson Family Adventures

Score: 96.65

More information: familyadventures.com

9. TCS World Travel

TCS World Travel in Oman
Courtesy of TCS World Travel

Score: 96.77

More information: tcsworldtravel.com

8. InsideJapan Tours

InsideJapan Tours, Kyoto
Jim Weatherill/Courtesy of InsideJapan Tours

Score: 96.98

More information: insidejapantours.com

7. MT Sobek

MT Sobek, Kilimanjaro
Christopher Bettencourt/Courtesy of MT Sobek

Score: 97.01

More information: mtsobek.com

6. Jacada Travel

Jacada Travel, Rajasthan, India
Lucy Laucht/Courtesy of Jacada Travel

Score: 97.02

More information: jacadatravel.com

5. Terra Incognita Ecotours

Terra Incognita Ecotours
Courtesy of Terra Incognita Ecotours

Score: 97.18

More information: ecotours.com

4. Scott Dunn

Penguins in Antarctica with Scott Dunn
Courtesy of Scott Dunn

Score: 97.38

More information: scottdunn.com

3. Wild Frontiers Adventure Travel

Wild Frontiers, Bolivia
Courtesy of Wild Frontiers

Score: 97.65

More information: wildfrontierstravel.com

2. Gray & Co. – Private Active Journeys

Traveling in Mallorca with Gray & Co
Courtesy of Gray & Co.

Score: 97.89

More information: grayandco.ca

1. Classic Journeys

Classic Journeys, India
Courtesy of Classic Journeys

Score: 98.23

More information: classicjourneys.com

“Excellent variety of trips and top-notch tour guides” is how one reader characterized this year’s winning tour operator. Among some of its globe-spanning expeditions is a cultural tour through Cuba that hits Cienfuegos, Trinidad, and Havana – while meeting artists, horticulturalists, farmers, a Santeria priest, and cooks along the way. Moreover, there is a sporty journey through Puget Sound’s San Juan Islands for kayaking (while getting up close to passing orcas), hikes through rainforests, and soaks in natural hot springs. One reader summed it up by declaring Classic Journeys “could not have been better.”


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