Discovering Cultural Concepts that Inspire Wanderlust

The hard-to-translate, easy-to-relate words on the tips of our tongues in these times. Juliet Kinsman evokes a yearning for far-flung places, fresh air, the kindness of strangers and a sense of belonging, summed up in just four words.

Fernweh – A Deep Longing for Foreign Lands

The Germans are masters of articulating complex notions in just one word. We can thank them for this yearning for far-flung lands, which fills many hearts now more than ever. A close relative to wanderlust, it signifies the butterflies-in-the-stomach sensation of being drawn to a destination through stories and pictures. It often feels like homesickness for a faraway place, even if you’ve never set foot there. Consequently, it is becoming increasingly precious to draw joy from dreaming and yearning for travel, rather than solely from the act of traveling itself.

Friluftsliv – The Norwegian Concept of Open-Air Living

Hygge is nice, but after enduring a year of lockdowns, many crave appreciation for quality time in nature, regardless of the weather. Fortunately, you don’t need to travel to Scandinavia to feel the health benefits of the outdoors; simply stepping outside and breathing in the fresh air can be rejuvenating. Enjoying a simple hike or bike ride can connect you with the essence of friluftsliv, which translates to “open-air living.”

Philoxenía – The Greek Approach to Hospitality

In Greece, philoxenía goes beyond simply providing accommodation for travelers. This philosophy translates to the kindness shown to strangers—where the term ‘guest-friend’ emphasizes the importance of care and respect between host and guest. This welcoming spirit is often what makes staying in Greece’s hotels and guesthouses a truly magical experience.

Ubuntu – A Sense of Humanity in Southern Africa

Ubuntu, a term from the Nguni Bantu language, represents the essence of community and connection as promoted by Nelson Mandela. When travelers engage with communities that invite them into their cultures, they cultivate empathy and compassion, rewarding themselves with the fulfilling sense of ubuntu. American psychologist Abraham Maslow highlighted that a fundamental human need is love, unity, and belonging—core principles captured in the spirit of ubuntu. As Barack Obama eloquently stated, “We achieve ourselves by sharing ourselves with others, and caring for those around us.”

Explore these concepts to deepen your understanding of travel and the connections we share globally.