Ultimate Guide to Ghirardelli Square: Explore, Dine, and Discover

900 North Point St F301, San Francisco, CA 94109, USA

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Phone: +1 415-447-2846

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History

Ghirardelli Square is a beloved San Francisco landmark and an essential part of visiting Fisherman’s Wharf, the city’s prominent waterfront tourist hub. Originally a chocolate factory, this three-story structure now houses a variety of unique shops and eateries, including an outpost of the iconic Ghirardelli Chocolate Company.

Founded by Italian immigrant Domenico Ghirardelli in the mid-19th century, he arrived in San Francisco with 600 pounds of chocolate from South America. Initially, Ghirardelli sold sweets to miners craving home comforts and went on to become San Francisco’s “most successful chocolatier.”

The Broma process for chocolate production was discovered at this factory, enhancing the quality of Ghirardelli’s products. Although Ghirardelli passed away in 1894, his factory remained operational until the 1960s when it moved operations. The historic structures were repurposed into a retail and restaurant complex, making it a pioneering adaptive reuse project.

In 1982, the site was added to the National Register of Historic Places, joining several notable listings in San Francisco. Today, visitors can experience Ghirardelli Chocolate’s famous products and take a journey through the legacy of one of the city’s pioneering confectioners.

Ghirardelli Chocolate Marketplace in Fisherman’s Wharf

The Fisherman’s Wharf chocolate marketplace, situated in the Clock Tower of Ghirardelli Square, is the perfect destination for chocolate enthusiasts. Offering free chocolate samples, this popular destination includes a dessert café and an opportunity to learn about the chocolate-making process using historic equipment.

Visitors can indulge in a variety of treats, from fudge-topped ice cream sundaes to cookies and chocolate-dipped strawberries. The delightful shop also offers chocolate souvenirs, including customizable chocolate gift packages.

While at Ghirardelli Square, be sure to capture special moments beneath the iconic arched lighting sign—a perfect background for memorable photos.

What Else to See and Do, and Where to Shop

In addition to the Ghirardelli Chocolate Shop, the square hosts nearly two dozen shops, bars, and restaurants. Noteworthy locations include:

  • Elizabeth W: Featuring handcrafted bath and home goods.
  • Jackson & Polk: Artisan jewelry and unique illustrations.
  • 3 Fish Studios: Colorful California prints for art enthusiasts.
  • McCormick & Kuleto’s: Fine dining with scenic waterfront views.
  • SF Brewing Co. and Beer Garden: Perfect for craft beer lovers and pub fare enthusiasts.

Moreover, the square serves as a jumping-off point for exploring Fisherman’s Wharf, featuring iconic establishments like Boudin Bakery and Pier 39, which is home to famous sea lions. Additionally, a short walk takes you to quirky attractions such as Ripley’s Believe It or Not Museum and Madame Tussauds Wax Museum, perfect for family fun.

Getting Around and Essential Info

Parking in Fisherman’s Wharf can be challenging; however, Ghirardelli Square provides its own garage open from 6 a.m. to 2 a.m. daily, with affordable fees for the first hour. MUNI transit services also conveniently connect the square to various parts of the city, allowing visitors to travel using restored vintage streetcars.

Accessibility is a priority at Ghirardelli Square, as it features wheelchair-accessible restrooms alongside additional facilities in many shops and restaurants.


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