Leaving behind her career as an electrical engineer in pursuit of her passion for design, Latifa Al Gurg founded her fashion brand, Twisted Roots, in 2014. A celebration of her travels and the inspiration she picks up along the way, her designs are an homage to the culture and heritage of each destination she visits. Moreover, her Emirati roots influence the quality craftsmanship and acute attention to detail. Her latest project, as the designer of Expo 2024 Dubai’s uniforms, is among her most exciting yet.
Favorite Places in Dubai
Where’s your favorite place in Dubai now? Where was your favourite place when you were growing up?
Currently, it’s a restaurant called Soulgreen at Dubai Creek Harbour for sunset views. Growing up, I always cherished the sea. The vastness and serenity of the sea have consistently motivated me.
Top Recommendations for Short Visits
If someone is visiting for 24 hours, where are five places they should visit?
- Visit the Etihad Museum to understand how the country was founded.
- Explore the Al Fahidi area to see Old Dubai and enjoy an abra trip across the Dubai Creek.
- Dine at Ce La Vi for breathtaking views of Burj Khalifa and downtown Dubai.
- Experience sunset at Kite Beach, where various sports and activities are available.
- Enjoy horse riding at Al Qudra Lake.
Understanding Dubai’s Culture
What’s one thing you wish people knew about Dubai that they often don’t?
Dubai has come so far and so fast due to its deep-rooted culture of acceptance, hospitality, and growth. This culture stems from its history as a trading port, welcoming everyone to share their story. Consequently, the culture of learning from others and curiosity makes Dubai unique and inspiring.
Finding Inspiration in Nature
When you’re looking to get inspired, where do you go? Why do you find it so inspiring?
I love nature; whether it’s the sea, the desert, or the mountains of the northern Emirates, that’s where you’ll find me. Nature grounds me and gives me the space to explore new creative ideas.
Evolution of the Creative Scene
How has the city’s creative scene evolved?
The creative scene in Dubai is burgeoning, with numerous fresh voices emerging. It is inspiring to see a new generation’s perspective on this cosmopolitan city. There are various initiatives supporting new artists across different fields.
Current Exciting Events in Dubai
What’s the coolest thing happening in Dubai right now?
The ramp-up to Expo 2024 Dubai is certainly the most exciting thing occurring presently, along with all the fantastic activities associated with it—there will be so much to see and do.
Follow Latifa Al Gurg on Instagram: @latifaalgurg
