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Virgin Atlantic Introduces Five New Leaders

Jessica Proctor02 mins

Virgin Atlantic Unveils a Fresh Identity

Virgin Atlantic has announced a bold move to rejuvenate its branding with a new set of figureheads. This change comes after 35 years of its iconic Flying Lady logo, signifying a shift towards modern values of diversity and inclusivity.

The New Icons

With five distinct icons replacing the Flying Lady, Virgin Atlantic aims to connect more profoundly with its customers. Each figurehead brings a unique narrative and reflects various aspects of contemporary society.

<strong>Rey:</strong> Virgin Atlantic hasn't waved goodbye to female figureheads. Rey is one of the new team members, though she's more securely dressed than her Flying Lady predecessor.
Rey: Virgin Atlantic hasn’t waved goodbye to female figureheads. Rey is one of the new team members, though she’s more securely dressed than her Flying Lady predecessor.
<strong>Daley:</strong> Daley, whose name would appear to be a nod to British Olympian Daley Thompson, will be the third of the icons to be rolled out.
Daley: Daley, whose name would appear to be a nod to British Olympian Daley Thompson, will be the third of the icons to be rolled out.
<strong>Zadie:</strong> Zadie shares her name with another celebrated British figure, London-born novelist Zadie Smith.
Zadie: Zadie shares her name with another celebrated British figure, London-born novelist Zadie Smith.
<strong>Meera:</strong> Meera will be the last of the new icons to join the fleet. She'll make her debut in 2020 on an A350-1000.
Meera: Meera will be the last of the new icons to join the fleet. She’ll make her debut in 2020 on an A350-1000.

Conclusion

Through these changes, Virgin Atlantic is not only updating its image but also embracing a broader narrative that resonates with passengers. The new icons are not just symbols; they represent a commitment to reflect the diverse world we live in, thereby enhancing the travel experience.


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